On Working With Your Mom And Running A Supportive Kitchen: Chef Victoria Elizondo
THIS SPRING, WE’RE CHECKING IN WITH OUR MEMBERS AND FRIENDS ON WHAT IT MEANS TO NURTURE.
For this interview, we touched base with Victoria Elizondo of Cochinita & Co., one of our vendors within The Front Market.
Victoria chats scaling and expanding Cochinita & Co. and the importance of nurturing your community while you grow.
ABOUT VICTORIA ELIZONDO AND COCHINITA & CO.
“My name is Victoria Elizondo, chef and owner of Cochinita & Co. I am a DACA recipient who started the business with the purpose of reconnecting with my culture by bringing a piece of Mexico to me and sharing it with our community. ”
GET TO KNOW VICTORIA:
NO. 1 — What are you hoping to nurture through your work in 2022?
After the pandemic started I realized how important it really is to support local. We wish to continue to grow and also help grow other small businesses and vendors around us.
NO. 2 — Who are your biggest inspirations in Texas?
My mom. She works side by side with me and takes control when my mental health is low. Her energy never runs low. She is powered by living her American dream.
NO. 3 — What does creative collaboration mean to you?
A creative collaboration is something that you put work and love into. It's a symbol of passion and dedication shared by two entities.
NO. 4 — How do you make space in your life to creatively recharge? Any tips or routines?
Going to the park. Whether for a walk or a picnic, being out in nature and watching other people look happy releases so much serotonin for me. I recently took on pilates, its probably the hardest workout I've ever done and I did martial arts for a little bit.
NO. 5 — How do you approach building community around your work?
Using local products/ingredients on our menu is definitely my favorite way to support the local community. We also enjoy creating collaboration dinners or markets. Lastly, I love to go out to eat to local restaurants on my time off.
NO. 6 — What's the one recommendation you'd make to someone new starting out as an independent creative or small business owner?
Be patient. Do good. Treat your team with respect. Having a bad ego will not take you very far. Connections are important, but make sure they’re meaningful. Don’t use people or their resources. Take care of yourself first.
Want to stay involved with creators like Victoria through Future Front Texas?
Keep up with what we’re up to—from virtual events to membership—here.